Learning the Features of Multiple Social Media Platforms
Social media savvy is essential for expanding reach and recognition. Each platform has carved out a distinct niche online, giving your company a new way to engage customers. In light of this, it's critical to understand each platform deeply.
Determining which platform will provide the most return on your content investment can be aided by understanding overall demographic usage and site functionality.
1. Linkedin
LinkedIn is the only site you need to visit if big business is your priority. The fact that over 44% of LinkedIn users earn over $55,000 annually should not be surprising as the site is a professional networking tool.
The only platform that displays two sizable, separate user demographics at this time is LinkedIn:
- The first category is composed of young professionals between the ages of 18 and 29.
- C-suite executives and seasoned professionals between the ages of 30 and 64 make up the second set of people at the height of their purchasing power.
The fact that there is hardly any guesswork involved with LinkedIn may be its strongest feature from a business standpoint.
You understand the users' presence. You may access each person's whole work history and, by deduction, even their interests by using their profile.
This is your main source of income if you're trying to increase your brand's authority and attract some top professionals.
Best used for:
- The development of connections with other brands (B2B)
- Promoting industry talent by focusing on C-suite executives, marketing managers, and important decision-makers
2. Instagram
To be clear, IG is the "snap app" pioneer. Indeed, Snapchat revolutionized the photo platform. Snapchat introduced the concept of a "story". But without Instagram setting the way, there wouldn't have been anything to redefine.
Over 500 million people use instagram videos download every day, and it is still entirely mobile-based. Unsurprisingly, 80% of users are located outside of the United States, making the platform an excellent competitor for international campaigns and initiatives.
- Creating a visual identity for your brand
- Presenting items in unusual ways
- Establishing contact with urban, female millennials
3. Facebook
Facebook has evolved into more of an extension of our collective psyche than a platform at this point. But when it comes to online visibility, Facebook continues to reign supreme among social platforms.
It currently tracks a vast quantity of demographic data and has over 1.15 BILLION daily mobile users. Due to the platform's extremely diversified user base, businesses may reach highly targeted consumers (and can even provide detailed user analytics for a price).
- Increasing brand recognition and creating a brand "voice"
- Establishing dominance within a given industry
- Enhancing b2c partnerships through post-engagement
- Promoting entertainment and content with a brand-related focus
4. Twitter
Twitter continues to be the best when it comes to conciseness and speed. The platform for tweets receives over 500 MILLION tweets daily, according to Internet Live Stats. The Twitterverse is flooded with everything, including Meryl Streep memes and news updates.
Many people think the platform is close to its end because user rates have been declining over the past year. The company's failure to solve a number of problems, including insufficient spam control, live stream incompatibilities, duplicate accounts, etc., may be to blame for the lost momentum.
Despite this, Twitter still has a healthy user base that, if you're savvy, you can easily access using hashtags and keywords.
Suitable for:
- Providing current updates and breaking news
- Using keywords and hashtags mentions for "social listening"
- Creating a brand voice
- Fostering communication between your brand and customers